Email Marketing Specialist

Published
March 19, 2024
Location
Joseph Castro
Job Type
Job Number
n/a
Major Intersection
Joseph Castro
Job Order Number
70203

Description

The Email Marketing Specialist will be responsible for the successful production, management, and deployment of outbound email campaigns, managing contact lists and suggesting segmentation strategies, and providing guidance in email best practices to stakeholders across the company.  They will be working alongside senior management.


ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

·       Manage email calendar daily

·       Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary

·       Brainstorming and application of logistical email knowledge to marketing campaigns.

·       Managing list segmentation, direct mail lists, list QA, list cleansing

·       Deploy, track and report on email campaigns and related follow-up campaigns

·       Analyze campaigns and recommend best practices, AB testing, new trends in email, etc.

·       Manage the end-to-end email QA process

·       Work closely with internal departments in the creation and implementation of email campaigns and projects

·       Build workflows to automate the email sending process and audience segments


QUALIFICATIONS

Knowledge 

·       In-depth experience with HUBSPOT, including producing emails, using campaigns, building workflows, setting up forms, and analytics.

·       A degree in business administration, marketing, or a related field, is preferred.


Skills and Abilities
Knowledgeable of the aspects of email marketing including delivery,  analysis, legislation, authentication/ reputation systems, and general industry trends and metrics.

·       Ability to successfully create and deploy outbound email campaigns at a fast pace

·       Extensive understanding of email best practices, CAN-SPAM laws

·       Experience with A/B testing, analysis, and reporting

·       Experience with dynamically scripted emails


Experience

·       3-5 years experience working in email production

·       Excellent time-management skills, organization and project management skills

·       Strong communication skills

·       Strong copyediting skills

·       Ability to quickly identify and address operational and process issues

·       Experience with responsive design for email

·       1+ years experience with Hubspot.

$18/hour
Approximately 10 hours per week
Please send your resume to - joseph_castro@yes.on.ca
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